Divine by Organic

This is a social media campaign for Organic, by John Patrick. Using Vine, fashion bloggers around the world will make 7 second videos that showcase Organic's fashion-forward, socially-responsible products.

As a high-end socially responsible brand, Organic emphasizes the feel, quality, and purity of the fabric that is the core of the brand’s philosophy. This is why we have created a dynamic logo that will embrace each season’s primary fabrics and colors. The logo can be revealed at the launch of the new fashion line, thus embodying the ever-changing trends in fashion, as well as promoting Organic’s latest seasonal line of products.